Strategy, leadership, experience and passion for football come together in a space for analysis and learning with major figures in the sport.

Football transcends what happens during the 90 minutes. Behind every match there are decisions, strategies, leadership, preparation, and experiences that shape the course of teams and players.

With this vision, FOOTBALL 360 – The vision of the protagonists – was born, an event that will bring together at UMECIT renowned figures from national and international football to share their experiences, analyze the current challenges of this sport and reflect on the decisions made on and off the field.

The day will feature a central conference and a panel of experts, transforming the university into a space for dialogue, knowledge, and the exchange of experiences around the football industry.

Guest Stars

⚽ Reinaldo Rueda
International technical director, World Cup player and Copa Libertadores champion.

⚽ Alberto Gamero
Technical director and champion of Colombian football.

⚽ Jaime de la Pava
Technical director, three-time champion of Colombian football and champion of the Merconorte Cup.

⚽ Juan Carlos Vásquez Ospina
CEO of VMSOCCERLATAM, FIFA Match Agent and specialist in CIES/FIFA Law.

From different perspectives and backgrounds, the guests will share knowledge about top-level football, addressing topics related to technical direction, strategy, leadership, management and the opportunities offered by the sports industry.

A face-to-face and virtual experience

FOOTBALL 360 will be held in a hybrid format, with in-person participation at the UMECIT Founders Auditorium and virtual connection for those who are remote.

📅 Date: August 4, 2026
🕐 Hour: 1:00 pm.
📍 Place: Founders Auditorium, UMECIT
💻 Modality: Hybrid
📝 Prior registration required

The event is organized by UMECIT FC, UMECIT and VMSOCCERLATAM, with the purpose of creating a meeting space between sport, academic training and professional experience.

FOOTBALL 360 invites you to look at the sport from all angles: from the field to strategy, from leadership to management and from the experience of those who have lived football at the highest level.

Because to understand football, you also have to listen to those who have managed, thought about, and lived it.