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Umecit – University in Panama

Master Class “Strategies, leadership and passion in the world of sales” with Carlos Marrero

The Master Class entitled “Strategies, leadership and passion in the world of sales”,
Taught by Carlos Marrero, it offered a high-value training experience
This activity was designed for students majoring in Marketing and Advertising.
to strengthen the professional skills of the participants through the transmission
from lessons learned by the renowned businessman throughout his solid career
in brand development, advertising campaigns and strategic sales management.
During the session, Mr. Marrero shared, in a friendly and engaging manner, the main points
knowledge acquired throughout their experience, emphasizing the importance
to complement technical skills with soft skills such as leadership,
Effective communication, creativity, and above all, a passion for the business world.
The intervention allowed students to understand how the market currently functions,
new consumer behaviors and the relevance of innovation in the environment
advertising.
He also highlighted the need to develop strategic thinking oriented towards
results, the ability to adapt to changing scenarios, and the understanding of the
Sales as a human, emotional process oriented towards solving real needs.
These reflections were enriched with practical examples, success stories, and challenges.
faced off in his career as a businessman.
Among the most relevant aspects, the importance that the speaker attributed to the
Passion as the fundamental driver of sales success. According to his vision, the
Discipline, consistency, and adaptability are essential skills for excelling in a
an increasingly competitive business environment.
The analysis of his presentation demonstrates that the Master Class not only provided knowledge
technical tools, but also motivational tools that inspire students to
to project themselves as future marketing leaders. Furthermore, it allowed them to understand the evolution
of the modern consumer and the need for the contemporary professional to master both
digital strategies as well as traditional ones.
In conclusion, the activity constituted a valuable contribution that directly contributes to the
comprehensive education of students, strengthening their preparation to face challenges
real market participants and sparking their interest in continuing to grow within the
exciting world of marketing and advertising.