Enterprise:

• Evaluate tourism business opportunities, taking into account the country's economy.
• Develop skills for planning and managing tourism services.
• Selection and administration of human resources from the needs of the tourism market.
• Applies instruments, tools and techniques for decision making, related to the management of SMEs.

Advisory and consulting services:

• Management of innovative tools for the implementation of SMEs.
• National and international market analysis in the tourism sector.

The program is aimed at professionals in administration and related fields who work in the multidisciplinary management of tourism projects, whether in public or private organizations. Therefore, the admission requirements are:

• Bachelor's degree or its equivalent.
• Bachelor's degree credits or grades or their equivalent.
• If you are a foreigner, the aforementioned documents must be apostilled by the Ministry of Foreign Affairs of your respective country. In the event that the country does not have a consulate, it must be processed before the official authorities that validate it.
• Identity document (ID card or passport in the case of foreigners) and residency in Panama.
• Application letter
• A passport-sized photo.
• Fill out the admission form in electronic format with the promoter.

Note:

• Students enrolled in the virtual modality whose nationality is different from Panamanian must present a copy of their personal identity document from their country of origin (national identity card or equivalent).

Continued enrollment at the University depends solely on the student, their motivation, ability, and vision for obtaining the chosen academic degree. The minimum duration of enrollment at the University is four (4) semesters. Students must maintain a minimum GPA of 2.0 and/or a minimum grade of 81 (B) to remain in both the Specialization and Master's programs.

Given the characteristics of the University, the student will be able to perform in terms of:

• Study in teams and individually.
• Develop research skills based on discovery learning.
• Deepen in the disciplinary knowledge that is of interest to them.
• Respect and comply with the regulations established by the statutes that govern the relations between the Metropolitan University of Education, Science and Technology and the students of the Institution.
• Keeping your payments up to date.
• Attend 80% of the scheduled meetings.
• In case of prolonged absence, a justified justification must be presented.

In the case of studies under the virtual modality, attendance is regulated through constant interaction in all activities planned on the platform, including synchronous and asynchronous meetings, as well as the development of the student's autonomous work.

To obtain the Specialist Title in Creation and Implementation of Small and Medium Enterprises, the following is required:

• Complete and pass the academic content of the first two (2) semesters, containing 25 credits.
• Maintain a cumulative academic index of not less than two (2.00) on a scale of three (3.00).
• Not to have subjects lower than 81 (B).
• Present an exam or certificate of a second language recognized by UNESCO, updated (five years), not less than 40 hours.
• Submit an exam or certificate in the use of computer tools, not less than 40 hours.
• Prepare, support and approve the degree work according to the D-16 manual of the University.
• Clearance from the treasury for all concepts (tuition fees, monthly payments, graduation fees, among others).
• Library clearance.

To obtain the Master's Degree in Tourism Management, the following is required:

• To have satisfactorily passed all the subjects of the study plan.
• Maintain a cumulative and individual academic index per subject of 2.0.
• Not to have subjects lower than 81 (B).
• Present an exam or certificate of a second language recognized by UNESCO, updated (five years), not less than 40 hours.
• Submit an exam or certificate in the use of computer tools, not less than 40 hours.
• Have carried out, supported and approved their professional practice work (degree option).

Knowledge (Know)

• Identifies business initiatives through specific entrepreneurship techniques.
• It recognizes the governmental and private instances before which the management is carried out to start operations legally for an SME.
• Discusses the techniques to plan, manage, organize and lead an SME in a creative and flexible way.
• Understand the necessary fundamentals for presenting a marketing program for SMEs, taking into account new media and the elements needed to attract a greater number of consumers.
• Discuss the different financial management techniques applicable to SMEs, which allow for the presentation of financing proposals, investment, growth strategies and rational use of financial resources.
• It bases the design of strategies to cover the specific training needs of personnel working in an SME.
• Reflect on the applicability and relevance of web businesses in the marketing of an SME.
• He masters the conceptual framework that argues for new technologies, new software and telematic services to obtain a greater impact from small and medium-sized companies.

Skills and Abilities (Doing)

• Practice business initiatives through specific entrepreneurship techniques, through proposals for the implementation of an SME.
• Manages the legal start and development of operations for an SME with government and private entities.
• Applies the techniques to plan, manage, organize and direct an SME in a creative and flexible way.
• Develop marketing programs for SMEs, taking into account new media, as well as the elements necessary to attract a greater number of consumers.
• Conduct research that allows you to obtain accurate information about SMEs and their application in different areas of business activity.
• Apply the different financial management techniques in SMEs, which allow for the presentation of financing proposals, investment, growth strategies and rational use of financial resources.
• Design strategies to cover the specific training needs of personnel working in an SME.
• Use the web in your company's marketing, in such a way as to capture new business opportunities.
• Implement new technologies, software and telematics services to achieve a greater impact on small and medium-sized enterprises.

Attitudes (Being-Living)

• Handle conflicting situations with clients empathetically and effectively.
• He is capable of analyzing, reasoning and justifying facts in order to become a free being, capable of learning on his own.
• It demonstrates a high sense of solidarity and fairness in its behavior patterns and relationship with clients and potential markets.
• Shows understanding, sympathy, courtesy and interest for others and for other people.
• It assumes the management of tourism under conditions of humanism, responsibility, sustainability and competitiveness.
• Respects the diversity of ideas and thoughts in the exercise of its functions.
• Values the development of critical thinking and the ability to reflect on the needs of SMEs and their collaborators.
• Assumes a critical and innovative attitude oriented to problem solving.
• Demonstrates leadership skills in negotiation and conflict resolution.
• Demonstrate commitment by managing projects that contribute to the well-being of SME members.
• He possesses social sensitivity towards political, cultural and technological variables related to his area of activity.
• He is receptive and conciliatory in order to achieve the objectives of the projects to be developed.

Undertaking

• Identifies growth opportunities in problematic situations within the tourism context.
• Establishes networking-based relationships for the development of the tourism sector at the national and international level.
• It captivates the organization's members for the scaling of ideas and projects.
• It undertakes collaborative work to strengthen the tourism service.
• It applies creative, innovative and entrepreneurial thinking methodologies.
• Formulates proposals to strengthen leadership and innovation in the tourism sector.

Knowledge (Know)

• It understands the research process as a means for the production of knowledge in the tourism sector.
• It argues the sociocultural and economic megatrends of the sector.
• Interpret the variables of the tourism sector in Panama to identify growth opportunities.
• It recognizes the region's tourist resources as the basis for offering services.
• Describe international markets and their economic environment.
• Identify recruitment and selection processes in tourism companies.
• Determine the components of the quality system in tourism services.
• Learn about certifications and accreditations in the tourism sector.
• Identify legal and regulatory strategies for investment in tourism.

Doing

• It presents research on tourism activity.
• Apply megatrends to tourism plans and projects.
• Develops strategic tools to identify growth opportunities.
• He is involved in the diagnosis of tourist resources.
• Develop expansion plans into international markets.
• It guides recruitment and selection processes.
• Manages quality systems in tourism services.
• Identify industry certifications.
• Apply legal and regulatory investment strategies.

Being-Living

• It values the importance of tourism in economic development.
• Demonstrates ethical commitment in their duties.
• Maintains a proactive, collaborative, and respectful attitude.
• Respect the participation of the work teams.
• Handle institutional information with discretion.
• It promotes teamwork.
• Exercises leadership and decision-making.
• Develop critical thinking.
• Demonstrates negotiation and conflict resolution skills.
• Manages projects that contribute to organizational well-being.
• It possesses social sensitivity to environmental variables.
• He is receptive and conciliatory.

Undertaking

• It generates business opportunities in the tourism sector.
• It coordinates efforts with national and international organizations.
• Present business ideas based on market analysis.
• Master strategic tools for the development and scaling of tourism projects.