Master’s Degree in Business Administration with Emphasis in Marketing Management
At UMECIT, you can strengthen your
Professional Knowledge
- CURRENT RESOLUTION OF THE SPECIALIZATION: Res.: CTDA-EE-056-2020
- With intermediate exit from the Specialization in Business Administration Res.: CTDA-EE-055-2020
- Date of Approval: 09/06/2020
The race of Master's Degree in Business Administration with emphasis in Marketing Management is to train professionals capable of leading administrative, financial, promotion, business problem solving and decision-making processes.
Participants will develop skills to delve into areas of specialized knowledge, which will allow them to design, execute, and measure the impacts of marketing strategies, based on detailed analysis and knowledge. In addition, they will have the ability to incorporate innovation components into value propositions, taking into account the latest trends in information and communications, and maintaining an ethical and social responsibility position.
- Develop marketing programs for the industry or service of a company. Develop skills for planning, teamwork and problem solving in a company.
- Provide creative consultancies in the face of global changes in the economy.
- Manage innovative tools to promote the management market.
- Prepare a report based on quantitative methods.
The program is aimed at related professionals who converge in the multidisciplinary management of business administration and management, with special emphasis on the management of human talent, both in public and private organizations. The entry requirements for the Specialization in Business Administration and the Master's Degree in Business Administration with an emphasis in Marketing Management described below, must be scanned from the original and sent to the promoter to be filed on the respective platform:
- Bachelor's degree or its equivalent (if you are a foreigner, the document must be apostilled by the Ministry of Foreign Affairs of your respective country).
- Certificate of credits or degree notes or its equivalent (if you are a foreigner, the documents must be apostilled by the Ministry of Foreign Affairs of your respective country).
- Identity document, identity card or passport (in the case of foreigners and residing in Panama during their studies).
- Two passport size photos.
Application letter - Entry application form completed in electronic format.
Note: Students enrolled in virtual modality, whose nationality is different from Panamanian, must present a copy of their physical identity document from the country of origin (identity card).
Permanence at the University will depend solely and exclusively on the student, his motivation and ability to obtain the academic degree. The minimum time spent at the University is five semesters. The student must obtain a minimum cumulative academic index of 2.00 or a minimum grade of 81 (B) to stay in both the specialization and the master's degree.
Given the characteristics of the University, the student must be able to:
- Study individually and in a team. Develop research skills and learn from discovery. Deepen the disciplinary knowledge that interests you.
- Respect and comply with the regulations established by the statutes that regulate the relationship between the Metropolitan University of Education Science and Technology and the students.
- Comply with payments in a timely manner.
- Attend the 80% of the scheduled meetings in each subject (in case of a prolonged absence present the respective justification). For studies under the virtual modality, attendance is regulated by constant interaction in all activities planned on the platform, including synchronous and asynchronous meetings, as well as the student's autonomous work.
To obtain the title of Specialist in Business Administration, the following is required:
- Study and pass the academic content of the two semesters, containing 24 credits. Maintain an accumulated academic index of not less than 2.00, on a scale of 0 to 3.00.
- Maintain an average equal to or greater than 2.00, on a scale from 0 to 3.00, and not have subjects less than 81, on a scale from 0 to 100.
- Present a foreign language exam or certificate recognized by UNESCO, current (less than five years), no less than 40 hours.
- Submit an exam or certificate in the use of computer tools, not less than 40 hours.
- Elaborate, support and approve the degree work (monograph).
- Be in peace and safe with treasury for all concepts (registration, degree rights, among others) and with a library.
- Study and pass the academic contents of the five quarters, containing 62 credits. Satisfactorily pass all the subjects of the study plan.
- Maintain a cumulative and individual academic index for each subject of at least 2.00. Present a foreign language exam or certificate recognized by UNESCO, current (less than five years), no less than 40 hours.
- Submit an exam or certificate in the use of computer tools, not less than 40 hours.
- Prepare, support and approve the thesis (the degree work).
- Prepare a scientific article as a product of the research work.
Specialist with skills for managerial decision-making and the use of information systems, which lead to the productivity and competitiveness of companies; with the capacity to analyze and interpret data, and to generate projects in the administrative area of organizations at the regional, national and international level, taking into account current regulations.
Articulation of the objectives of the program with the graduation profile and the study plan:
Board 1. List of objectives, subjects and profile of the graduate of the specialization.
| Specific objectives | Subjects | Graduate profile |
| Deepen the techniques for behavior analysis and organizational development. |
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Specialist with skills for managerial and financial decision-making, and for the use of information systems, which lead to the productivity and competitiveness of companies; with the ability to analyze and interpret data related to behavior and organizational development; as well as with skill for the generation of projects in the administrative area of regional, national and international organizations, taking into account current regulations. |
| Develop the capacity for analysis and interpretation of data collected in management information systems, through the application of quantitative methods to help decision-making in organizations. |
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| Promote scenarios that allow the understanding and implementation of current regulations in business administration. |
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| Generate the ability to carry out studies related to business research and managerial marketing. |
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| Develop skills to apply strategies during managerial and financial decision-making, which lead to the productivity and competitiveness of organizations. |
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Master with the ability to manage businesses, with a broad vision of the different organizational areas of a company and its articulation with the development of marketing; With skills to manage a work team and make significant decisions about the company's marketing system. Additionally, with the power to execute the main processes of market research, international marketing, and development and launch of new products. The graduate also has the competence to generate pricing and promotion strategies to carry out negotiations and address situations of electronic and globalized commerce of the company in a timely, effective and efficient manner.
Articulation of the objectives of the program with the graduation profile and the study plan:
Table 2. List of objectives, subjects and profile of the graduate of the master's degree.
| Specific objectives | Subjects | Graduate profile |
| Strengthen the analytical capacity for the formulation and implementation of administrative, financial and marketing strategies. |
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Magister with the ability to manage businesses and with a broad vision of the different organizational areas of a company and its articulation with the development of marketing; with skills to manage a work team and make significant decisions about the company's marketing system; with the power to carry out the processes of market research, international marketing, development and launching of new products; and with the competence to generate pricing and promotion strategies to carry out negotiations and address situations of electronic and globalized commerce of the company in a timely, effective and efficient manner. |
| Prepare for decision-making in complex situations and scenarios. |
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| Develop high-level technical and managerial language to achieve assertive communication. |
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| Use quantitative methods that help decision-making. |
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| Guide and interpret accounting reports. |
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| Analyze the external context of regulations and economic behavior that influences business management. |
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| Design, guide and interpret business market studies. |
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| Motivate leadership skills, negotiation and management of work groups, for problem solving and decision making. |
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Business Administration Specialist
Knowing:
- Apply strategies to analyze the behavior of companies.
- Analyze financial statements for decision making.
- Analyzes the importance of managerial marketing for optimal business management.
- Applies techniques for the preparation of reports based on quantitative methods.
- Interpret banking and economic regulations to assess the business market.
- Manage strategies for financial decision making.
Doing
- Prepare financial reports.
- Make projections based on quantitative methods useful for decision making.
- Build marketing programs for the industry or service.
- Develop instruments for business research.
- Carry out programs related to management information management.
Being:
- Develop an attitude of creative and innovative response to changes typical of business.
- Demonstrates leadership during processes and in decision-making.
- Generates skills for decision making, planning, teamwork and problem solving.
Living:
- Feel the financial dynamics of the company.
- Understands the importance of institutional resources within the economy.
- Contributes to the construction of the social fabric from the financial management of the company.
Undertaking
- Presents proposals for the optimization of financial resources.
- Create financial analysis and optimization models in a company.
- Generate new companies with feasibility evaluation.
Master's Degree in Business Administration with Emphasis in Marketing Management
Knowing:
- Develop scientific research programs.
- Analyzes the problems of the private and public sectors.
- Proposes solutions consistent with the needs and available resources, by identifying them.
- Solves problems of commercialization of goods and services.
- Identifies and analyzes the problems in order to design, manage and evaluate the appropriate strategies for the different markets.
Doing
- Carries out studies of the goods and services sectors, and of the commercial sector, looking for possibilities of expansion and evolution.
- Analyzes the legal-institutional framework in which national and international institutions carry out their commercial activity.
- Executes direction and management techniques applied to the particularities of companies in the goods and services sector, and the commercial sector.
- Promote new products and innovate in marketing.
Being:
- Analyzes situations critically and proposes viable solutions with objectivity and realism.
- Elaborates a global vision of the complex socio-labor relations that arise in the different modes of production historically developed and in force.
- Perfects the theoretical bases of the specialty and guides them in the best possible direction.
Living:
- Feel the commercial and market dynamics of the company.
- Understands the importance of institutional resources within the economy.
- Contributes to the construction of the social fabric from the commercial and market management of the company.
Undertaking
- Presents proposals for the optimization of marketing products.
- Create analysis and optimization models of a company's marketing systems.
- It generates new companies for innovative markets.
Headquarters C Panama Masters
Phone: (+507) 263-2519 Eusebio A. Morales Street, Bella Vista.
La Chorrera Headquarters
Phone: (+507) 254-1141 Ave. de Las Americas, Plaza Nueva Orleans.
Chitre Headquarters
Phone: (+507) 996-4260 In front of the Herrera park.
Santiago Headquarters
Phone: (+507) 998-0363 2nd street diagonal to vector control.
David Headquarters
Phone: (+507) 788-0018
Phone: (+507) 788-0019
Mariví Building, Ave. Francisco Clark, David.