Bachelor's Degree in
Marketing and Advertising

The Marketing and Advertising professional will be able to perform efficiently at the national or international level in areas such as:

• Marketing Manager.
• Sales Manager.
• Advertising Manager.
• Coordination of the Marketing and/or Advertising areas of an organization.
• Director of market research and analysis.
• Design products and services as a Customer Service executive.
• Negotiation Manager or Vice President (will play a key role in negotiating and contracting with advertising agencies and the media).
• As an independent professional in: market research, advertising campaign management, logistics, digital marketing, direct marketing, e-commerce, category management and sales.

All applicants must submit the following documentation duly scanned from the original and sent to the promoter to be uploaded to the respective platform: 

• High school diploma or its equivalent. 
• High school credits or grades or their equivalent. 
• Identity document, ID card or passport.
• A current passport size photo. 
• Fill out the admission form in electronic format with the promoter. 

Note: Students enrolled in virtual modality whose nationality is different from Panamanian, must present a copy of their personal identity document from the country of origin (ID or the one that takes its place). 

• If you are a foreigner, documents such as your high school diploma or its equivalent, high school credits or grades or its equivalent must be apostilled by the Ministry of Foreign Affairs of your respective country. In the event that the country does not have a consulate, it must carry out the procedure with the official authorities that validate it and have the endorsement of MEDUCA.

Given the profile of the University's “NEO-CYBERHUMANIST” curricular educational model, the student must: 

• • • Permanence at the University will depend, solely and exclusively on the student, on their motivation, ability and vision to obtain the chosen academic degree.
    • To pass each subject, the participant must obtain a minimum grade of 71 on a scale of 1 to 100, which is equivalent to literal C. 
    • Respect and comply with the regulations established by the statutes that regulate the relationships between the Metropolitan University of Education, Science and Technology and the students of the Institution, taking into account principles and values of the human being.
    • Keep payments up to date.
    • Attend at least 80% of scheduled meetings in face-to-face and semi face-to-face mode. In case of prolonged absence, you must duly present the argumentation that justifies it. 
    • For studies under the virtual modality, attendance is regulated by constant interaction in all activities planned on the platform, including synchronous and asynchronous meetings, as well as the development of the student's autonomous work.
    • The student is responsible for the construction of their knowledge, willingness to work and collaborative learning, study in a team on their own, investigate, be self-taught and contribute to self-knowledge and self-motivation. 
    • For those students who lose academic continuity (that is, they defer or withdraw) and wish to continue their studies or did not fulfill their degree requirement, they must request reinstatement to the current program approved by CTDA and comply with the validation and homologation regulations.  
    • The term of permanence at the University will be in accordance with the number of semesters that make up the academic program and its requirements.
    • In case of force majeure or fortuitous event, the student must submit to the contingency plans or document that replaces them. 

To obtain the title of Technician is required:

• Take and pass all the subjects of the study plan with a minimum grade of 71 points equivalent to a C. 
• Maintain a cumulative academic index of not less than one (1.0) on a scale of one to three (1 to 3).
• Take and pass the specialization seminar or diploma, in accordance with current regulations. 
• Be in good standing with the institution (financial, academic, and library).

To obtain the Bachelor's degree, the following is required:

• Take and pass all the subjects of the study plan with a minimum grade of 71 points equivalent to a C. 
• Maintain a cumulative academic index of not less than one (1.0) on a scale of one to three (1 to 3).
• Take a certification exam for a second language recognized by UNESCO, including English, in accordance with internal regulations.
• Take and pass one of the following requirements as degree option: 

• A knowledge test.

• Prepare, support and approve a project (degree work) in their area of knowledge.

• Postgraduate subjects.
• Be at peace and safe with the institution (financial, academic and library

Understanding that the Technician and Bachelor's degree in Marketing and Advertising at the Metropolitan University of Education, Science and Technology -UMECIT-, is oriented towards an innovative proposal, focused on the training of human talent to join the work world of strategic communication units. , marketing and sales, advertising agencies, consultancies, among other spaces, that demand expert professionals for the intervention of reality related to sales, consumption, marketing and distribution of products and services, whether physically or electronically, the following profile is proposed of the graduate once the training paths stipulated in the study plan are completed. Thus, there are the following profiles: 

1. PROFILE OF THE TECHNICIAN GRADUATED

• 
  Knowing: 
• Identifies the importance of marketing and advertising strategies and techniques for the positioning of the company in the digital context.  
• Recognizes the field of marketing as a discipline of promotion, negotiation and sales based on market and consumer studies. 
• Argues the various national and international standards that regulate the exercise of the marketing and advertising profession. 
• Analyze the conditions of the company, its products and services to locate opportunities through competitive marketing and advertising plans. 
• Learn about the various strategies that make it possible to position the company and its products in the market with a competitive advantage. 
• Masters the conceptual foundations related to situational analysis and decision-making tools such as: SWOT analysis, the product life cycle, advertising, determining the price of a product, distribution, the sales network, dealing with customers. sellers, among other aspects associated with the training area. 
• Understands the process implicit in a market intelligence study or Benchmarking, as a competitive tool in companies. 
• Distinguishes existing techniques and instruments for segmentation and strategic analysis of the market for competitive consumption. 
• Relates advertising campaigns to increased sales in emerging companies and ventures. 
• Master the various channels, strategies and social media that facilitate the positioning of the brand or product in the electronic and/or traditional market.  

• Doing 
• Generates digital entrepreneurship for marketing and advertising.
• Formulates marketing and advertising strategies and techniques to position the company with an advantage over competitors in the traditional and digital context. 
• Performs the functions and processes of marketing and advertising in the company. 
• Design and implement marketing plans according to the requirements of the national and international market. 
• Performs functions as a marketing and advertising professional, responding to the standards that regulate said field of action. 
• Executes skills to learn independently, autonomously and continuously in the workplace. 
• Apply technological tools of strategic analysis to explore the conditions of the company itself, its products and services. 
• Develop technical studies that estimate the life cycle of the product, its price, its distribution and the sales network required for its negotiation. 

• Live together
• Assume teamwork as a strategy for the development of marketing-advertising processes and products in an agile, innovative and multidisciplinary manner. 
• Adopts ethical behavior regarding the personal and professional commitment assumed as a marketer and publicist of the organization. 
• Shows a willingness to collaborate in the face of collaborative work needs that arise in the context of their functions and those of others. 
• Develop effective communication channels based on empathy and resilience in the face of complex situations that may arise. 
• Assume responsibility as an essential value and its relationship with the good performance of others. 
• He manifests a great sense of solidarity and equity in his patterns of behavior and relationship with others, within his family, social and work context. 
• Shows understanding, sympathy, courtesy and interest for others and for other people. 

• Being:
• Protects consumer rights with ethical commitment.
• Values talents, virtues and vocation in the context of professional learning.
• Demonstrates appropriate professional action in the context of your specific discipline.
• Adequately faces negotiation and product positioning processes.
• Has attitudes for autonomous and free learning within the company. 
• It reaffirms your identity as a person, in your family, in the community and in the country, for your well-being and to fulfill the obligations of life at study and/or work. 
• Participate in living the principles of social solidarity and the search for solutions to local, national and international problems. 
• You have personal and social maturity by developing and strengthening the modern citizenship that the new century demands in the family, community and work spheres.

• Undertaking
• Detects specific needs in the area of marketing and advertising as a source for generating business ideas aimed at consumer satisfaction in the digital age.
• Model ideas in the area of marketing and advertising that can be scaled into business plans.  
• Demonstrates enthusiasm for generating creative and innovative proposals in the field of marketing and advertising according to the needs and trends of the market in the digital era. 
• It incorporates technological tools in favor of the development of new models, campaigns or strategies for the positioning of a brand, company or emerging enterprise.

1. PROFILE OF THE BACHELOR'S GRADUATOR 

• 
  Knowing: 
• Analyzes the characteristics of markets and consumers both in the country and abroad, based on the management of databases and software generated for this purpose. 

• Identifies the various modern distribution networks, in which they stand out for their performance and handling of marketing management and relationship marketing through the Internet. 
• Recognizes the fundamentals of sales networks in line with new trends and the modernization of traditional marketing channels. 
• Understand the fundamentals behind direct and strategic marketing strategies.      
• Analyzes the various activities and links of advertising agencies in the market. 
• Relates market information to the decision-making process to achieve the positioning and competitiveness of a company or emerging venture.
• Recognizes the elements that constitute a corporate marketing, promotion and sales plan. 
• Master the theories and processes implicit in the creation of an advertising campaign that contributes to the positioning of the brand through traditional and digital media. 

• Doing
• Project with leadership a creative and dynamic image regarding the positioning of companies in a globalized market, with competition and quality. 
• Develop proposals for product innovation and prices according to the market. 
• Develop communication and media plans for the target market.
• Develop strategic and tactical distribution, product and service plans in physical and digital channels.
• Formulates marketing strategies for goods and services, based on the exchange between developed and developing countries. 
• Design advertising strategies that make it easier for creatives to develop ideas and agencies to properly execute the media plan. 
• Use market research methods and techniques.   
• Develops corporate strategic marketing plans.    
• Handles word processing software, spreadsheets, presentations, among other specialized design and advertising programs. 
• Prepare budgets that complement the company's strategic plan.
• Develop marketing proposals according to the needs of the market in the digital age.
• Develop merchandising proposals based on a promotion and sales strategy.
• Manages marketing plans for an organization and commercialization of products or services according to market requirements. 
• Develop strategic plans in the commercial field.  

• Live together
• Manages customer relationships efficiently and proactively. 
• Listen to people about their situation.
• Rationally argues situations, exposing the foundations of an approach.
• Critically analyzes the facts and problems of the workplace and its context. 
• Answer questions and situations in daily and professional life.
• Shows a marked sense of solidarity and equity in their behavior patterns and relationship with others, within their family, social or work context. 
• Shows understanding, sympathy, courtesy and interest for others and for other people. 
• It reflects the principles of social solidarity and the search for solutions to local, national and international problems. 
• It manifests personal and social maturity by developing and strengthening the modern citizenship demanded by the new century in the family, community and work spheres. 

• Being:
• Demonstrates creative, ethical, humanistic and social performance skills. 
• Shows motivation before negotiating agreements.
• He reflects on his professional practice to learn for himself. 
• It reaffirms your identity as a person, in your family, in the community and in the country, for your well-being and to fulfill the obligations of life at study and/or work. 
• Has leadership and initiative to face change. 
• Shows cognitive flexibility in decision-making processes. 
• Assumes ethical behavior in compliance with regulations and laws that regulate their professional performance. 

• Undertaking 
• Recognizes the negotiation process in the formulation of entrepreneurial plans. 
• Map market needs to devise intervention strategies based on consumer trends in the digital market. 
• Applies methodologies for decision making and problem solving based on the generation of viable business alternatives in marketing and advertising. 
• Formulates plans aimed at generating services and products that contribute to the positioning of the brand, company or emerging venture in digital contexts. 
• Practice networking as a tool to enhance innovation and entrepreneurship skills around business ideas in the area of marketing and advertising. 
• Prepare work and business entrepreneurship plans according to their individual needs and the context in which they find themselves.