Diploma in Digital Marketing and Online Sales
At UMECIT, you can strengthen your
Professional Knowledge
The Diploma in Digital Marketing and Online Sales is presented as an academic alternative for professionals and technicians who want to develop, improve or reinforce skills, allowing them to maximize their labor productivity in the area of digital marketing and social networks within an institution. The consolidation of new technologies and the dynamism that their development has generated has led institutions to make significant efforts in the areas of marketing, advertising, and online sales; All these actions on the web require qualified personnel to effectively manage and channel the entire flow of information generated by the institution and its efforts in the digital space. The new two-way communication model requires developing digital and communication management appropriate to users and their current needs, therefore, their preferences in terms of tools, applications, sales strategies, relationships, communities and content must be known.
From this frame of reference, the Diploma in Digital Marketing and Online Sales program of the Metropolitan University of Education, Science and Technology -UMECIT, responds to the existing need in the labor market, for personnel trained in the latest trends in digital marketing, and in the approach of online marketing and sales strategies.
General Objective
Develop in the participants the necessary skills to generate content management and dissemination strategies that are attractive to the user, efficient in business terms and suitable for the most popular platforms and social networks.
Specific Objectives
- Provide theoretical and practical knowledge regarding the planning, coordination, monitoring and execution of activities in the media and social networks.
- Contribute to the training of qualified professionals to drive the strategic axes of companies in the field of digital marketing.
- Use digital media tools that allow you to effectively manage the company's actions in the digital sphere.
- Develop proactive skills to address entrepreneurial projects, either in the field of business consulting, or as a specialist in digital marketing and social media.
- Module 1 – Fundamentals of Digital Marketing: 10 synchronous hours of tutoring plus 10 asynchronous hours of assignments – Total of 20 hours
- Topic 1: Current context of marketing
- Topic 2: Strategic marketing
- Topic 3: Digital Marketing Classification
- Topic 4: Digital Marketing Trends
- Module 2 – Digital Marketing Planning: 10 synchronous hours of tutoring plus 10 asynchronous hours of assignments – Total of 20 hours
- Topic 1: digital marketing plan
- Topic 2: Strategies, tactics and digital tools at the service of marketing
- Topic 3: Digital consumer behavior
- Topic 4: market intelligence
- Theme 5: Digital market research tools
- Module 3 – Measuring Social Networks: 10 synchronous hours of tutoring plus 10 asynchronous hours of assignments – Total of 20 hours
- Topic 1: What can be measured in social media?
- Topic 2: How to measure the success of a campaign on social networks?
- Topic 3: Free measurement tools vs measurement tools
- Topic 4: Metrics and conversion in social networks. Interaction and loyalty
- Theme 5: ROI in social networks.
- Module 4 – Online Sales: 10 synchronous hours of tutoring plus 10 asynchronous hours of assignments – Total of 20 hours
- Topic 1: Online negotiation: offer analysis on-line and electronic commerce.
- Topic 2: The customer on the web: electronic commerce technology.
- Topic 3: Electronic stores and portals: the development of distribution networks and services for Internet entrepreneurs.
- Topic 4: Databases and their impact on information management in the organization.
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