Master’s Degree in
Digital business

The Master's in Digital Business is designed to train professionals capable of leading business transformation processes through the strategic use of digital technologies, with a critical, global, and innovative approach. The program responds to new market dynamics and the evolution of the digital environment, preparing its graduates to face challenges associated with the digitalization of business models, change management, and value creation in highly competitive and disruptive environments.

From an interdisciplinary perspective, the master's degree integrates knowledge in areas such as data analytics, digital marketing, digital business models, e-commerce, cybersecurity, innovation, artificial intelligence, and digital transformation. Its focus is on developing skills to design, implement, and lead digital strategies that boost the competitiveness and sustainability of organizations, coordinating business management with the most relevant technological advances in today's environment.

The program is aimed at professionals in the fields of administration, accounting, economics, finance, marketing, engineering, computer science, international business, advertising, social communication, e-commerce, entrepreneurship, technology, and related disciplines. It trains leaders capable of entrepreneurship, innovation, and data-driven decision-making, with ethical judgment, strategic thinking, and skills to anticipate technological and cultural changes in the business ecosystem. Graduates will be prepared to work in senior management, consulting, or digital entrepreneurship positions, both in traditional organizations seeking to adapt and in digitally native companies.

The Master's in Digital Business program offers a broad, strategic, and highly sought-after career opportunity in an environment where digitalization defines organizational competitiveness. Graduates are prepared to assume leadership roles in public, private, and third-sector companies, both nationally and internationally, leading processes of digital transformation, technological innovation, and business model redesign. Their training enables them to generate value in areas such as digital strategy, business intelligence, data management, digital marketing, and e-commerce, aligning organizational objectives with the dynamics of the digital environment.

Graduates can work as digital transformation directors, strategic consultants, innovation leaders, or technology project managers in traditional companies undergoing digitalization, as well as in startups and digitally native organizations. Their interdisciplinary profile and mastery of technological tools allow them to integrate and lead diverse teams, optimize processes, and make data-driven decisions with an ethical, strategic, and impactful approach.

Furthermore, the master's degree provides the necessary skills to undertake entrepreneurship in the digital ecosystem, create disruptive solutions, and participate in innovation platforms, incubators, and technology networks. Graduates become key players in driving the evolution of organizations toward more agile, sustainable, and competitive environments, playing a key role in shaping the future of digital business.

All applicants must submit the following documentation, duly scanned from the original and sent to the promoter to be hosted on the respective platform:

• Bachelor's degree or its equivalent.
• Bachelor's degree credits or grades or their equivalent.
• If you are a foreigner, the aforementioned documents must be apostilled by the Ministry of Foreign Affairs of your respective country. In the event that the country does not have a consulate, it must be processed before the official authorities that validate it.
• Identity document (passport in case of foreigners residing in Panama).
• A current passport-size photo
• Fill out the admission form in electronic format with the promoter.

Note: Students enrolled in the virtual program whose nationality is not Panamanian must present a copy of their personal identification document from their country of origin. If they are a foreign student, these documents must be provided with an apostille seal or diplomatic legalization, along with a translation into Spanish.

The permanence in the University will depend on the student's motivation, capacity and vision to obtain the chosen degree.

Given the profile of the University's Neocyberhumanist Curricular Educational Model, the student must:

• Pass each subject with a minimum grade of 81 on a scale of 1 to 100, which is equivalent to literal B.
• Study in teams and individually.
• Develop research skills based on discovery learning.
• Deepen in the disciplinary knowledge that is of interest to them.
• Respect and comply with the regulations established by the statutes that regulate the relationship between the University and the students.
• Be up to date with their monthly payments.
• In case of prolonged absence, a justified justification must be presented.
• All students in the Specialization and Master's programs must have basic computer skills.

For studies under the virtual modality, attendance is regulated by constant interaction in all activities planned on the platform, including synchronous and asynchronous meetings, as well as the development of the student's autonomous work.

In order to obtain the title of Specialist, the following is required:

• Complete and pass all subjects in the curriculum with a minimum grade of 81 points, equivalent to a B.
  
• Maintain a cumulative academic index of not less than two (2.00) on a scale of three (3.00).
  
• Take a certification exam for a second language recognized by UNESCO, with a minimum of 40 hours. If you don't have the above, the university offers courses in English or another language; the respective course fee will be charged.
  
• Pass the degree option corresponding to a monograph that demonstrates the appropriation of the proposed knowledge.
  
• Be in good standing with the institution:
  • Financial
    
  • Academic
  • Library

In order to obtain the Master's Degree it is required:

• Complete and pass all the academic content of the program enrolled.
  
• Complete and pass all subjects in the curriculum with a minimum grade of 81 points, equivalent to a B.
  
• Maintain a cumulative academic index of not less than two (2.00) on a scale of three (3.00).
• Take a certification exam for a second language recognized by UNESCO, with a minimum of 40 hours. If you don't have the above, the university offers courses in English or another language; the respective course fee will be charged.

Degree work:
You must choose one of the following requirements: support for a final project that includes the application of the knowledge covered in the curriculum.
In the case of foreign students, they must comply with the local regulations of the country of origin where they want to validate their degree.

• Be in good standing with the institution:
  
  • Financial
    
  • Academic
    
  • Library

Specialist
The Digital Transformation specialist will have the theoretical components and corresponding application scenarios to address specific problems within the company and frame them so they can be solved digitally, ensuring their sustainability in an increasingly rapidly changing environment.

Among your skills, and thanks to a program with a high strategic content combined with practical challenges, you will be able to conceive, structure, and present a business model, as well as design projects and action plans aimed at organizational transformation in a measurable manner, taking into account customers, employees, and processes within a culture of sustainable innovation.

Additionally, you will have the necessary components to analyze information, solve complex problems, work under pressure, and prioritize strategic tasks.

This profile will enable you to work as a digital transformation leader, digital services leader, or e-commerce manager. The thesis, focused on solving feasible projects, will provide you with the skills to concretely define a business plan associated with a digital service that meets the specific needs of a specific type of client.

Students who choose to pursue the master's degree will have fully practical components that will allow them to create a specific digital service.

Among your skills, you'll be able to validate a value proposition and innovative business model through experimentation, as well as communicate persuasively with clients and apply marketing automation and web analytics techniques to make decisions to improve digital services.

Additionally, you'll gain insights into strategic information security, startup financing alternatives, and the skills required to inspire and mobilize teams to execute agile projects.

The Master's in Digital Business will enable you to create or lead entrepreneurial projects, serve as a Social Media Strategist, or Chief Digital Officer (CDO). The thesis, oriented toward feasible project solutions, will enable you to deliver a minimum viable product (MVP) for a digital asset that addresses the real needs of a company or startup.

SPECIALIST

The Digital Transformation specialist has the following profiles:

Knowing:

• To adopt corporate frameworks related to business management, innovation, delivery of business results, and corporate culture, in order to apply them to business transformation through the use of digital media.
  
• Impact of Fourth Industrial Revolution trends on e-commerce and logistics operations in retail companies.
  
• Understand that small businesses and startups have great opportunities for success in a digital world due to the ability to move faster and the privilege some have of being conceived in a naturally digital world, which does not require transformations of their internal policies and processes.

Doing

• Design and structure an innovative business model to develop digital services.
  
• Define the buyer persona of your client and their needs.
  
• Define measurable business objectives and their follow-up actions based on agile methodologies.
  
• Use technological tools to present data analysis that leads to improvement decisions within the organization.

Being:

• Strengthen critical thinking skills that allow you to prioritize strategic decisions in a context where speed and short-term thinking are paramount in organizations.
  
• Propose innovative problem-solving strategies that involve reviewing new ways of thinking, acting, and communicating, with the client's needs as their fundamental objective.

Living:

• Develop leadership skills that allow you to manage the uncertainty generated by crises and keep work teams motivated.
  
• Develop change management skills that enable a culture of innovation in organizations.
  
• Develop assertive communication skills that enable you to create synergies with different levels of organizations.

Undertaking

• Propose innovative value propositions that support business models for the creation or improvement of current digital services.
  
• Design projects related to the disciplinary knowledge of the academic program, which respond to contextualized needs and in which different concepts, theories, processes, procedures, attitudes and values are mobilized.

GRADUATE PROFILE – MASTER'S DEGREE

Graduates of the Master's in Digital Business will have the following skills:

Knowing:
In addition to those achieved under the title of Specialist, the Master's graduate will be able to:

• Learn the techniques to position your digital assets online to deliver short-term results, based on agile principles to quickly validate opportunities for improving digital services.

Doing
In addition to those achieved under the title of Specialist, the Master's graduate will be able to:

• Planning the launch of a digital product.
  
• Plan an advertising campaign using different digital media.
  
• Use tools to create landing pages, automate digital marketing processes and perform user behavior analysis on digital assets.

Being:
In addition to those achieved under the title of Specialist, the Master's graduate will be able to:

• Strengthen written communication skills to persuade clients, clearly and transparently conveying how the services offered are an alternative to addressing their needs.

Living:
In addition to those achieved under the title of Specialist, the Master's graduate will be able to:

• Carry out digital projects that require the application of teamwork and agility skills.

Undertaking
In addition to those achieved under the title of Specialist, the Master's graduate will be able to:

• Design and execute agile projects to create a minimum viable product (MVP) that allows you to go live with a digital asset that meets the needs of your target customers.