Detail the differentiating aspects of communication management in response to the voice of the community and its perception of reality mediated by digital platforms and media.
- Public opinion: challenges of communication in the digital age.
- Political communication in democracies: role of the media and social networks.
- Positive and negative aspects of media and social networks
- Investigative and opinion journalism.
- Regulatory policies.
- Half training. Spokesperson and public relations.
- The construction of power through the image.
- Political marketing.
- Media politics in action.
- The politics of scandal
- Propaganda and control.
- Campaigns and surveys.
- Opinion polls
Cycle of courses in
Public Management
Learn about the content of the other courses that make up the Diploma in Public Management:
Course 1:
open government
Course 2: Transparency and Citizen Participation
Course 3:
ICTs in the Public Sector
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