{"id":133980,"date":"2026-05-18T16:02:15","date_gmt":"2026-05-18T21:02:15","guid":{"rendered":"https:\/\/umecit.edu.pa\/?p=133980"},"modified":"2026-05-18T16:05:19","modified_gmt":"2026-05-18T21:05:19","slug":"curso-especializado-en-marketing-digital-estrategico-e-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/umecit.edu.pa\/en\/curso-especializado-en-marketing-digital-estrategico-e-inteligencia-artificial\/","title":{"rendered":"Specialized course in Strategic Digital Marketing and Artificial Intelligence"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"133980\" class=\"elementor elementor-133980\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a396382 elementor-section-boxed elementor-section-height-default elementor-section-height-default row-top\" data-id=\"a396382\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3161a1c9 column-style-top\" data-id=\"3161a1c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fe7300a elementor-widget elementor-widget-text-editor\" data-id=\"4fe7300a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UMECIT developed the course <b>Strategic Digital Marketing<\/b>, taught by the company Cloud Productions SA and aimed at entrepreneurs from the university community, with the purpose of strengthening skills in digital strategies and the use of artificial intelligence tools applied to business.<\/p><p>The program, which ran from May 5 to 14, 2026, and lasted a total of 12 hours, was led by Professor Gilberto Barrios, who guided participants in learning essential concepts and tools to boost ventures through digital marketing.<\/p><p>The training covered fundamental topics related to the five pillars of digital marketing: audience, platform, content, distribution, and measurement. Participants also explored buyer persona creation, SMART goal setting, content pillar development, digital formats for social media, and strategic idea generation and copywriting for posts.<\/p><p>One of the main contributions of the course was the integration of digital tools and artificial intelligence such as Claude, Perplexity, Gemini, Metricool, Gamma and Manus, used for research, process automation, content generation, metrics analysis and strategic planning of digital publications.<\/p><p>As part of the academic closing ceremony, participants presented their ventures and business ideas, applying the knowledge acquired during the training process and demonstrating the strengthening of skills geared towards innovation and business competitiveness. The event was organized by the Continuing Education Coordination and the Entrepreneurship Coordination.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9afb7fd elementor-section-boxed elementor-section-height-default elementor-section-height-default row-top\" data-id=\"9afb7fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2514e76 column-style-top\" data-id=\"2514e76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52ffb4b elementor-widget__width-initial elementor-widget 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class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/Umecit.edu.pa\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-18-at-10.56.09-AM.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"52ffb4b\" data-elementor-lightbox-title=\"WhatsApp Image 2026-05-18 at 10.56.09 AM\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMzOTg1LCJ1cmwiOiJodHRwczpcL1wvVW1lY2l0LmVkdS5wYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL1doYXRzQXBwLUltYWdlLTIwMjYtMDUtMTgtYXQtMTAuNTYuMDktQU0uanBlZyIsInNsaWRlc2hvdyI6IjUyZmZiNGIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/Umecit.edu.pa\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-18-at-10.56.09-AM-600x600.jpeg\" data-width=\"600\" data-height=\"600\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>UMECIT, desarroll\u00f3 el curso Marketing Digital Estrat\u00e9gico, impartido por la empresa Cloud Productions S.A. y dirigido a emprendedores de la comunidad universitaria, con el prop\u00f3sito de fortalecer competencias en estrategias digitales y el uso de herramientas de inteligencia artificial aplicadas a los negocios. El programa, desarrollado del 5 al 14 de mayo de 2026 con [&hellip;]<\/p>\n","protected":false},"author":828,"featured_media":133981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,109,174],"tags":[],"class_list":["post-133980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion","category-noticias","category-universidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curso especializado en Marketing Digital Estrat\u00e9gico e Inteligencia Artificial<\/title>\n<meta name=\"description\" content=\"UMECIT, desarroll\u00f3 el curso Marketing Digital Estrat\u00e9gico, impartido por la empresa Cloud Productions S.A. y dirigido a emprendedores de la comunidad universitaria, con el prop\u00f3sito de fortalecer competencias en estrategias digitales y el uso de 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