{"id":127955,"date":"2025-08-01T14:14:49","date_gmt":"2025-08-01T19:14:49","guid":{"rendered":"https:\/\/umecit.edu.pa\/?p=127955"},"modified":"2025-08-01T14:16:17","modified_gmt":"2025-08-01T19:16:17","slug":"estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera","status":"publish","type":"post","link":"https:\/\/umecit.edu.pa\/en\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/","title":{"rendered":"UMECIT students analyze the ASB Sanitation Consortium&#039;s strategies in Arraij\u00e1n and La Chorrera."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"127955\" class=\"elementor elementor-127955\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22b206f elementor-section-boxed elementor-section-height-default elementor-section-height-default row-top\" data-id=\"22b206f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e26aeec column-style-top\" data-id=\"e26aeec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb9eae8 elementor-section-boxed elementor-section-height-default elementor-section-height-default row-top\" data-id=\"bb9eae8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75e0061 column-style-top\" data-id=\"75e0061\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef8c36 elementor-widget elementor-widget-text-editor\" data-id=\"7ef8c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing and Advertising students participated in an academic tour focused on analyzing community engagement processes, social marketing strategies, and environmental awareness campaigns developed by the ASB Sanitation Consortium, as part of the Panama Sanitation Program in the Western Panama region.<\/span><\/p><p><span style=\"font-weight: 400;\">The experience allowed students to observe and analyze real-world communication, marketing, and advertising strategies applied to a project with significant social and environmental impact, such as the proper management and treatment of wastewater in the districts of Arraij\u00e1n and La Chorrera.<\/span><\/p><p><span style=\"font-weight: 400;\">During the visit, participants interacted with the team responsible for institutional image management, citizen awareness campaigns, public relations, and community engagement strategies, gaining insight into the fundamental role of social marketing and strategic communication in public infrastructure projects.<\/span><\/p><p><b>Key learnings include:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recognition of communication strategies used to educate the community about environmental care.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysis of social marketing campaigns implemented by the consortium.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Observation of institutional identity processes and communication with the community.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Practical application of theoretical knowledge acquired in the classroom.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development of critical thinking and social awareness about the role of the communicator in sustainable development.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">This academic tour reinforces UMECIT&#039;s commitment to relevant education, aligned with current challenges, and to the training of professionals who actively contribute to collective well-being and environmental care.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb4b9c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"6bb4b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel of images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mail.umecit.edu.pa\/wp-content\/uploads\/2025\/08\/IMG_20250726_103950_resized_20250801_011124297-768x576.jpg\" alt=\"IMG_20250726_103950_resized_20250801_011124297\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/mail.umecit.edu.pa\/wp-content\/uploads\/2025\/08\/IMG_20250726_085640_resized_20250801_011504431-768x576.jpg\" alt=\"IMG_20250726_085640_resized_20250801_011504431\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-945a5ac elementor-section-boxed elementor-section-height-default elementor-section-height-default row-top\" data-id=\"945a5ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f8ad08 column-style-top\" data-id=\"2f8ad08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b34648 elementor-section-boxed elementor-section-height-default elementor-section-height-default row-top\" data-id=\"3b34648\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68327a4 column-style-top\" data-id=\"68327a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-22f9de2 column-style-top\" data-id=\"22f9de2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Estudiantes de Mercadeo y Publicidad participaron en una gira acad\u00e9mica orientada al an\u00e1lisis de los procesos de vinculaci\u00f3n comunitaria, estrategias de mercadeo social y campa\u00f1as de sensibilizaci\u00f3n ambiental desarrolladas por el Consorcio Saneamiento ASB, en el marco del Programa de Saneamiento de Panam\u00e1 en la regi\u00f3n de Panam\u00e1 Oeste. La experiencia permiti\u00f3 a los estudiantes [&hellip;]<\/p>\n","protected":false},"author":830,"featured_media":127960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,249,109,174],"tags":[],"class_list":["post-127955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion","category-facultad-de-tecnologia","category-noticias","category-universidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudiantes de UMECIT analizan estrategias del Consorcio Saneamiento ASB en Arraij\u00e1n y La Chorrera<\/title>\n<meta name=\"description\" content=\"Estudiantes de Mercadeo y Publicidad participaron en una gira acad\u00e9mica orientada al an\u00e1lisis de los procesos de vinculaci\u00f3n comunitaria, estrategias de mercadeo social y campa\u00f1as de sensibilizaci\u00f3n ambiental desarrolladas por el Consorcio Saneamiento ASB, en el marco del Programa de Saneamiento de Panam\u00e1 en la regi\u00f3n de Panam\u00e1 Oeste.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudiantes de UMECIT analizan estrategias del Consorcio Saneamiento ASB en Arraij\u00e1n y La Chorrera\" \/>\n<meta property=\"og:description\" content=\"Estudiantes de Mercadeo y Publicidad participaron en una gira acad\u00e9mica orientada al an\u00e1lisis de los procesos de vinculaci\u00f3n comunitaria, estrategias de mercadeo social y campa\u00f1as de sensibilizaci\u00f3n ambiental desarrolladas por el Consorcio Saneamiento ASB, en el marco del Programa de Saneamiento de Panam\u00e1 en la regi\u00f3n de Panam\u00e1 Oeste.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/\" \/>\n<meta property=\"og:site_name\" content=\"Umecit - Universidad en Panam\u00e1\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/umecitpanama\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T19:14:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T19:16:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/44.206.156.148\/wp-content\/uploads\/2025\/08\/IMG-20250726-WA0074-e1754075109401.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1258\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redes Sociales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@umecitpanama\" \/>\n<meta name=\"twitter:site\" content=\"@umecitpanama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redes Sociales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/\"},\"author\":{\"name\":\"Redes Sociales\",\"@id\":\"https:\/\/umecit.edu.pa\/#\/schema\/person\/d5a70189459e738214aa90e301931824\"},\"headline\":\"Estudiantes de UMECIT analizan estrategias del Consorcio Saneamiento ASB en Arraij\u00e1n y La Chorrera\",\"datePublished\":\"2025-08-01T19:14:49+00:00\",\"dateModified\":\"2025-08-01T19:16:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/\"},\"wordCount\":283,\"publisher\":{\"@id\":\"https:\/\/umecit.edu.pa\/#organization\"},\"image\":{\"@id\":\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2025\/08\/IMG-20250726-WA0074-e1754075109401.jpg\",\"articleSection\":[\"Educaci\u00f3n\",\"Facultad de Tecnolog\u00eda\",\"Noticias\",\"Universidad\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/\",\"url\":\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/\",\"name\":\"Estudiantes de UMECIT analizan estrategias del Consorcio Saneamiento ASB en Arraij\u00e1n y La Chorrera\",\"isPartOf\":{\"@id\":\"https:\/\/umecit.edu.pa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2025\/08\/IMG-20250726-WA0074-e1754075109401.jpg\",\"datePublished\":\"2025-08-01T19:14:49+00:00\",\"dateModified\":\"2025-08-01T19:16:17+00:00\",\"description\":\"Estudiantes de Mercadeo y Publicidad participaron en una gira acad\u00e9mica orientada al an\u00e1lisis de los procesos de vinculaci\u00f3n comunitaria, estrategias de mercadeo social y campa\u00f1as de sensibilizaci\u00f3n ambiental desarrolladas por el Consorcio Saneamiento ASB, en el marco del Programa de Saneamiento de Panam\u00e1 en la regi\u00f3n de Panam\u00e1 Oeste.\",\"breadcrumb\":{\"@id\":\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#primaryimage\",\"url\":\"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2025\/08\/IMG-20250726-WA0074-e1754075109401.jpg\",\"contentUrl\":\"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2025\/08\/IMG-20250726-WA0074-e1754075109401.jpg\",\"width\":1258,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/umecit.edu.pa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estudiantes de UMECIT analizan estrategias del Consorcio Saneamiento ASB en Arraij\u00e1n y La Chorrera\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/umecit.edu.pa\/#website\",\"url\":\"https:\/\/umecit.edu.pa\/\",\"name\":\"Umecit - Universidad en Panam\u00e1\",\"description\":\"Universidad Metropolitana de Educaci\u00f3n, Ciencia y Tecnolog\u00eda\",\"publisher\":{\"@id\":\"https:\/\/umecit.edu.pa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/umecit.edu.pa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/umecit.edu.pa\/#organization\",\"name\":\"Umecit - Universidad en Panam\u00e1\",\"url\":\"https:\/\/umecit.edu.pa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/umecit.edu.pa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2022\/06\/panama-7.jpg\",\"contentUrl\":\"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2022\/06\/panama-7.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Umecit - Universidad en Panam\u00e1\"},\"image\":{\"@id\":\"https:\/\/umecit.edu.pa\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/umecitpanama\/\",\"https:\/\/x.com\/umecitpanama\",\"https:\/\/www.tiktok.com\/@umecit\",\"https:\/\/www.instagram.com\/umecit\/\",\"https:\/\/www.youtube.com\/channel\/UCP9iXFXi4p_EW_p9p6lprhg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/umecit.edu.pa\/#\/schema\/person\/d5a70189459e738214aa90e301931824\",\"name\":\"Redes Sociales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/umecit.edu.pa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/09b10f971238019e9a50f61eaf59122699509138db9f2d8187eeef80b5cd1266?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/09b10f971238019e9a50f61eaf59122699509138db9f2d8187eeef80b5cd1266?s=96&d=mm&r=g\",\"caption\":\"Redes Sociales\"},\"url\":\"https:\/\/umecit.edu.pa\/en\/author\/redes-sociales\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UMECIT students analyze the ASB Sanitation Consortium&#039;s strategies in Arraij\u00e1n and La Chorrera.","description":"Marketing and Advertising students participated in an academic tour focused on analyzing community engagement processes, social marketing strategies, and environmental awareness campaigns developed by the ASB Sanitation Consortium, as part of the Panama Sanitation Program in the Western Panama region.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/","og_locale":"en_US","og_type":"article","og_title":"Estudiantes de UMECIT analizan estrategias del Consorcio Saneamiento ASB en Arraij\u00e1n y La Chorrera","og_description":"Estudiantes de Mercadeo y Publicidad participaron en una gira acad\u00e9mica orientada al an\u00e1lisis de los procesos de vinculaci\u00f3n comunitaria, estrategias de mercadeo social y campa\u00f1as de sensibilizaci\u00f3n ambiental desarrolladas por el Consorcio Saneamiento ASB, en el marco del Programa de Saneamiento de Panam\u00e1 en la regi\u00f3n de Panam\u00e1 Oeste.","og_url":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/","og_site_name":"Umecit - Universidad en Panam\u00e1","article_publisher":"https:\/\/www.facebook.com\/umecitpanama\/","article_published_time":"2025-08-01T19:14:49+00:00","article_modified_time":"2025-08-01T19:16:17+00:00","og_image":[{"width":1258,"height":640,"url":"https:\/\/44.206.156.148\/wp-content\/uploads\/2025\/08\/IMG-20250726-WA0074-e1754075109401.jpg","type":"image\/jpeg"}],"author":"Redes Sociales","twitter_card":"summary_large_image","twitter_creator":"@umecitpanama","twitter_site":"@umecitpanama","twitter_misc":{"Written by":"Redes Sociales","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#article","isPartOf":{"@id":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/"},"author":{"name":"Redes Sociales","@id":"https:\/\/umecit.edu.pa\/#\/schema\/person\/d5a70189459e738214aa90e301931824"},"headline":"Estudiantes de UMECIT analizan estrategias del Consorcio Saneamiento ASB en Arraij\u00e1n y La Chorrera","datePublished":"2025-08-01T19:14:49+00:00","dateModified":"2025-08-01T19:16:17+00:00","mainEntityOfPage":{"@id":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/"},"wordCount":283,"publisher":{"@id":"https:\/\/umecit.edu.pa\/#organization"},"image":{"@id":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#primaryimage"},"thumbnailUrl":"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2025\/08\/IMG-20250726-WA0074-e1754075109401.jpg","articleSection":["Educaci\u00f3n","Facultad de Tecnolog\u00eda","Noticias","Universidad"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/","url":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/","name":"UMECIT students analyze the ASB Sanitation Consortium&#039;s strategies in Arraij\u00e1n and La Chorrera.","isPartOf":{"@id":"https:\/\/umecit.edu.pa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#primaryimage"},"image":{"@id":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#primaryimage"},"thumbnailUrl":"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2025\/08\/IMG-20250726-WA0074-e1754075109401.jpg","datePublished":"2025-08-01T19:14:49+00:00","dateModified":"2025-08-01T19:16:17+00:00","description":"Marketing and Advertising students participated in an academic tour focused on analyzing community engagement processes, social marketing strategies, and environmental awareness campaigns developed by the ASB Sanitation Consortium, as part of the Panama Sanitation Program in the Western Panama region.","breadcrumb":{"@id":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#primaryimage","url":"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2025\/08\/IMG-20250726-WA0074-e1754075109401.jpg","contentUrl":"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2025\/08\/IMG-20250726-WA0074-e1754075109401.jpg","width":1258,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/44.206.156.148\/estudiantes-de-umecit-analizan-estrategias-del-consorcio-saneamiento-asb-en-arraijan-y-la-chorrera\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/umecit.edu.pa\/"},{"@type":"ListItem","position":2,"name":"Estudiantes de UMECIT analizan estrategias del Consorcio Saneamiento ASB en Arraij\u00e1n y La Chorrera"}]},{"@type":"WebSite","@id":"https:\/\/umecit.edu.pa\/#website","url":"https:\/\/umecit.edu.pa\/","name":"Umecit - University in Panama","description":"Metropolitan University of Education, Science and Technology","publisher":{"@id":"https:\/\/umecit.edu.pa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/umecit.edu.pa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/umecit.edu.pa\/#organization","name":"Umecit - University in Panama","url":"https:\/\/umecit.edu.pa\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/umecit.edu.pa\/#\/schema\/logo\/image\/","url":"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2022\/06\/panama-7.jpg","contentUrl":"https:\/\/umecit.edu.pa\/wp-content\/uploads\/2022\/06\/panama-7.jpg","width":1200,"height":800,"caption":"Umecit - Universidad en Panam\u00e1"},"image":{"@id":"https:\/\/umecit.edu.pa\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/umecitpanama\/","https:\/\/x.com\/umecitpanama","https:\/\/www.tiktok.com\/@umecit","https:\/\/www.instagram.com\/umecit\/","https:\/\/www.youtube.com\/channel\/UCP9iXFXi4p_EW_p9p6lprhg"]},{"@type":"Person","@id":"https:\/\/umecit.edu.pa\/#\/schema\/person\/d5a70189459e738214aa90e301931824","name":"Social networks","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/umecit.edu.pa\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09b10f971238019e9a50f61eaf59122699509138db9f2d8187eeef80b5cd1266?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09b10f971238019e9a50f61eaf59122699509138db9f2d8187eeef80b5cd1266?s=96&d=mm&r=g","caption":"Redes Sociales"},"url":"https:\/\/umecit.edu.pa\/en\/author\/redes-sociales\/"}]}},"_links":{"self":[{"href":"https:\/\/umecit.edu.pa\/en\/wp-json\/wp\/v2\/posts\/127955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umecit.edu.pa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/umecit.edu.pa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/umecit.edu.pa\/en\/wp-json\/wp\/v2\/users\/830"}],"replies":[{"embeddable":true,"href":"https:\/\/umecit.edu.pa\/en\/wp-json\/wp\/v2\/comments?post=127955"}],"version-history":[{"count":5,"href":"https:\/\/umecit.edu.pa\/en\/wp-json\/wp\/v2\/posts\/127955\/revisions"}],"predecessor-version":[{"id":127965,"href":"https:\/\/umecit.edu.pa\/en\/wp-json\/wp\/v2\/posts\/127955\/revisions\/127965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/umecit.edu.pa\/en\/wp-json\/wp\/v2\/media\/127960"}],"wp:attachment":[{"href":"https:\/\/umecit.edu.pa\/en\/wp-json\/wp\/v2\/media?parent=127955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/umecit.edu.pa\/en\/wp-json\/wp\/v2\/categories?post=127955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/umecit.edu.pa\/en\/wp-json\/wp\/v2\/tags?post=127955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}